McDonald's is notorious for using famous people to endorse their franchise. One of the main groups of celebrities that they have targeted for commericals is athletes. This blog has done a good job of stating how these endorsements can benefit both parties. The author also makes good points about how McDonald's chooses athletes because they are usually viewed very positively in the public eye. For McDonald's to show us that they share values with and are supportive of whatever athlete they put in their advertisemenmt they are making themselves look quie good.
It is funny that people like athletes are asked to promote a fast food place like McDonald's. Most of these people have possibly not picked up a greasy hamburger in years. Or if they have, I am sure they do not use McDonald's as their main hamburger supplier. So the whole idea of an athlete implying to us that we should eat this stuff seems a bit ludicrous. But athletes keep coming back to advertise in commercials or have their faces plastered to the supersized soda cups.
The athletes get good money for coming and advertising what they don't believe in while McDonald's gets its money by making their food more appealing to the younger generations and those who admire these stars. But could this be a serious issue for the health of Americans? Obesity rates are already an issue and seeing people who are physically almost as healthy as it gets eating this food distracts us from what this food can do to our bodies if we don't eat it with some caution.
Commerials with a famous Olympic gold medal winner telling us to eat more fruits and vegetables would be more realistic and would have a more positive influence. It would be especially influential for the younger generations. Getting the younger gneration in on eating healthy would be a great step in the right direction for the health of America.
Photo From: http://http://i.tsn.com/i/photos/20080820/94946.jpg
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